As far back as ten years ago, ‘how to start a blog in Nigeria’ dominated Google search because of the popularity of blogs that served as online news and gossip sources. Just like that, popular blog sites replaced physical magazines like Hints known for celebrity gossip, and Nairaland replaced Punch and other newspapers as the principal source of news and current affairs.
Furthermore, many blogs made huge revenue from adverts and traffic, attracting many players in the field.
What is a Blog?
A blog is an informational website published on the internet. It is a platform or forum of discussions about posts published in an informal dairy-style text. Within this context, posts on such websites are displayed in reverse chronological order. This means that the most recent post always appears at the top of the website or blog.
Given this definition, blogging can then be described as the act of putting out personal observations, or information on a website hosted on a server. It is a collection of the experiences, observations, and opinions of a single writer or a group of writers about diverse topics that affect society such as politics, entertainment, and the social life of their target audience. Asides from being written in word format, some blogs have videos, images, and links to other websites. This post, for example, is a perfect example of a blog post.
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What you should consider before starting a blog
This section discusses how to start a blog in Nigeria and what to consider before putting pen to paper or committing to a life of blogging. Every country or community has its culture and tradition which makes it unique, this indicates that every audience cannot be won over with the same blogging or writing style. For example, what excites Nigerians, is very different from the topics or subjects that catch the fancy of African-Americans.
Given the above, you should consider the following points regarding how to start a blog in Nigeria;
Select a Niche/Area of Specialty
As mentioned in the preceding section, the target audience for blogs differs between countries and communities due to culture and social dynamics. One of the biggest mistakes many bloggers have made is the inability to select one niche and grow in it.
Too many times, blogs try to do nearly everything from politics, to daily news, or high-society/celebrity gossip. Selecting a niche will enable you as a blogger to figure out how to identify and connect with your audience. It will also help you organize and develop engaging content for your audience.
There are two ways of selecting a niche as a first-time blogger; you either begin from your own interests as a person or carry out research to find out about what the public pays attention to so that you can actually make money by providing the type of content that the people want.
Select a blog name
As a newcomer in the industry, you should select a blog name that is not easily forgettable. If possible, it should be catchy, easy to recall, and unique to your blog. Your blog name should also be related to your selected niche and should contain a major keyword from that niche to make it effective.
Acquire a domain name and hosting
Now that you know what you want to blog about and the blog name to use, it is time to acquire a domain name and hosting to launch your blog in Nigeria. A domain name is the web address that leads to your blog and just like your blog name, it should be easily recalled and not complicated. It should also be related to your niche. Web hosting is also an important aspect of your blogging career – it is a storage platform where website files are stored and are accessed by the public. Nobody can access your blog pages without a web hosting service.
Some great web hosting companies are: Bluehost, HostGator & Whogohost
Install a blogging software
Naturally, this is the next step in the process of how to start a blog in Nigeria because they make the process of blogging, accessibility, and visibility much easier. The most popular blogging software is WordPress. It is a self-hosted platform that is user-friendly, especially for beginners in the blogging industry. it is however not enough to just install WordPress. It is advisable to hire a professional web designer to develop your web pages, to make them more user-friendly and accessible.
Create content for your blog
Having successfully completed the steps above, it is not time for you to create your first post and share it with your audience. Creating content involves several creative skills including the use of keywords and SEO to make sure your content is visible to readers.
Creating SEO-based content will bring valuable traffic to your blog and increase its social and commercial value. Before you begin to create content, you need to find out what the audience in your selected niche is searching for. This can be done by making use of Google search for niche or industry-specific keywords such as ‘how to start a blog in Nigeria.’ When this is done, create a content calendar and outline your content plan over a short or long period such as a week, or a month.
How do you make money from your Blog?
Blogging is one of the lucrative ways you can make money online in Nigeria. There are multiple ways of earning from your blog.
You can make money from your blog via display ads (e.g Google Adsense), sponsored posts, your own products like ebooks, and even courses. Well-run blogs in Nigeria can make between N40,000 to N3 million per month and even more depending on your traffic and Niche.
How much does it cost to start a blog in Nigeria?
Getting a domain name in Nigeria usually costs between N3,500 and N10,000. While web hosting costs between N10,000 and N30,000 depending on the nature of the blog website as well as the web hosting company. Furthermore, hiring a professional web developer costs between N55,000 and N150,000 respectively, also depending on the skill of the web developer, the nature of the blog, and its target audience.
Now that I have shared the fundamentals of how to start a blog in Nigeria with you, the journey to the world of blogging has become easier. However, blogging is not an easy journey. It requires a lot of hard work and consistency in the quality and frequency of posts. You should aim to strike a balance by not overburdening your audience with posts, and by not starving them too much.
You should have at least one blog post per week if you want to gain a foothold in the blogging industry. finally, patience is key. Your blog will not become popular overnight. You have to put in the hard work and smart work consistently over a sustained period.